Starting your business blog with Blogger

We all know that Blogger exists for better blogging, and as the template maker, FalconHive and other excellent sites has continually develop new feature for the Blogger template, professional business blogger can now start their business blog on the Blogger.

Let’s see what we should do before starting a business blog!

Before we share the tips, we need to define the term, ‘business blog’ as:

~A corporate tool for communicating with customers or employees to share knowledge and expertise. (About.com)

First of all- Decide your main purpose

Every great business starts with a purpose, and so is the business blog.

The purpose can be simply formed by an extremely easy question, ‘Why do I need to start this business blog’? You can take a paper to note down the all possible reason, and the advantage and disadvantage of starting this business blog.

writing_purpose You can consider the reason, advantage, disadvantage, targeted audience, expected growth and profit to form a strong purpose for your business blog. In often, this strong purpose would become your motivation to run the business blog for a long distance.

The beauty of the blogging is your purpose can be changed from time to time according to company’s need, but keep in mind that your purpose should be based on your business plan, not personal thoughts.

Extra tips- register and start your blog first

It’s ultimately important that a blog should exists for a long enough time, at least long enough for search engine like Google to index your site, and also the tracking site services to start register and track your website profile.

You would also need the site address to submit your site manually to the search engine like Google, and web information service like Alexa as well.

It’s an extra advantage, but noted that never try to put content that is unrelated to your future purpose and content, it would cause confusion and trouble for Search Engine and visitor to recognize your business website.

Step 2- Decide your template’s color scheme

Before you start any business blog, you should always have a draft in your mind that, how  your blog looks like, especially its color scheme.

microsoft We take the biggest company, Microsoft as the example. Microsoft has always used blue color as the main color in its branding, and even the newest software, Windows 7 has the blue circle behind its logo. In this case, Microsoft has implemented blue color scheme into its main website, which probably suits its identity and brand  to attract its million user group.

From the example we can know that, you can decide your template’s color scheme based on your logo design, company’s brand, or any color you think which suits your company’s identity very well, at least not your personal favorite color.

Step 3- Decide your audience

Most of the time, we start a  blog with no idea of our target audience, but the business blog must have a plan to decide and target the audience before its start. The main reason is, your audience decides your blog’s content.

Deciding your audience can be done by some questions like what do you expect from audience? Are they bring information, profit or just communication for you? Are they man or woman? Are they student or working class? You need to think as detail as possible, and create the content based on your targeted audience.

If you have successfully developed target audience, then keep publishing same content to attract more audience. You can then explore and try some new contents other than normal posts, probably some testimonials to build loyal user and customer.

In future post, we would discuss about how to choose suitable Blogger template for your business blog based on its compatibility, feature, support and so on. We would also provide a template list to help you find your preferred Blogger template, so be sure to subscribe our free RSS or subscribe through email, thanks!